【中文摘要】 纵观全球软件外包行业的发展,印度是全球服务外包第一大国,可谓一枝独秀,当仁不让。如今,许多跨国公司出于降低成本、增强竞争力的考虑,正在向中国转移相关服务产业,而金融危机的爆发,加快了这种趋势。经过十几年的发展,中国的软件外包企业的主要收入来源仍是以转包为主,软件外包的规模与印度等软件外包强国相比自是不可同目而语。同时,中国的软件外包产业仍处于初级阶段,位于国际软件外包产业价值链的下游,且由于文化、政治、管理水平、技术等方面的原因,中国的软件外包企业承接的项目大部分来自日韩,欧美的份额较少。本文通过运用翁君奕教授的介观商务模式理论,分析了国际软件外包的发展历程及国外软件外包企业商务模式的演化,结合我国软件外包行业的经营环境特点,剖析我国软件外包企业发展模式的现状及其存在的问题,探寻适合我国软件外包发展的商务模式。经过分析,笔者认为目前软件外包企业是以人力成本的差价形成的低价竞争优势来争取客户,但这个价值主张已经不能支持中国软件外包企业的可持续发展,抓住内需市场、广接国外厂商的转包服务,已经成为软件业未来提升行业景气度的关键所在。中国的软件企业可以在依托国内市场软件需求的基础上,大力开拓国...更多际软件市场,以国际市场促进国内市场的开发,将国内外包与国际接包有机结合起来,中国才能在全球服务资源配置中形成自身的特色和核心竞争力。 

【英文摘要】 Given the domestic and international situation. India is the biggest software outsourcing country. Nowadays, more and more international companies have considered transferring some part of relative service outsourcing business from India to China to reduce risks and cut down costs. These transferring trends have become more quickly than before after the financial crisis broke out.China software industry has been active in pursuing software outsourcing opportunities. With the rapid growth over the past few years, the growth of China software industry is rather concentrated on the subcontract of software outsourcing within the country, and the growth scale for software outsourcing have remained rather sluggish compared to that of India and other competitor outsourcing supplier countries. Meanwhile, compare to such countries strong in software outsourcing as India, the software outsourcing industry in China is still in a primary level, staying on a low level in respect of the Value-Chain.... As latecomer, China software industry has very limited presence in the U.S. and European outsourcing markets. Most projects of China's software outsourcing are from Japan due to such aspects as culture, politics, law, technology, management, workflows and so on.This paper applies the Meso-scopic Approach to Business Models to analyze the development of international software outsourcing and evolution of international software outsourcing business models. At the same time, it also relates to the characters of software outsourcing operation environment and explores the present software outsourcing market and existing problem in China. So, we can probe into the form of the business models innovation of software outsourcingAfter detailed analysis, we can find that the low-price competition strategies brought by labor cost is far beyond the customer's needs and do not support the sustainable development of China software outsourcing industry. Grasp the opportunities of domestic demands and expending international subcontract businesses have become very important for the development of China software outsourcing industry. Taking advantage of domestic demands, software outsourcing enterprises should energetically explore potential markets worldwide. The key to the fostering, forming and innovation of the core ability to compete lies in the organic combination of the Chinese domestic demand and overseas market. 

【中文关键词】 软件外包; 商务模式; 创新
【英文关键词】 Software Outsourcing; Business Model; Innovation